Nawbo Chicago

NAWBO Member Directory

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November 2012

President's Message - November 2012

By Charisse Witherspoon
President, NAWBO Chicago
President/CEO, Witherspoon Marketing Group, Inc.

Along with numerous types of economic and social-related support, NAWBO also continues to propel women entrepreneurs into political spheres of power. Do November elections make you think about running for office?  What about running for your office? 

As a NAWBO Chicago  member, you can learn a lot about business development and relationship management from successful, and failed, political campaigns, while you also campaign for new customers and new business from existing ones. For instance, you can look at the sales in areas in which you are comfortable that you will have a "win," and compare them to prospective customers or clients who remain undecided. You can research their voting behaviors of the past, meaning purchases from you/others, and messages that resonate with different demographics.

You can look at the "campaign promises" of the competition, and see if there is room for improvement. After your thorough research and design of a great message, you still focus on visibility, delivery and other initiatives that get your prospects "to the polls" (your cash register or contract). 

Of course, the strategies are usually more complex than mentioned here and often time-intensive. But even making cold calls for candidates can also help you feel more comfortable making cold calls for yourself. There are other customer service "teachable moments." If you complain about the politician who only shows up during election season, you do not want to be the business owner who only accelerates customer service when a competitor is gaining traction or a contract renewal is on the table.

And the "victory speech" should be ongoing. Start a new campaign this Thanksgiving, or sooner. Use the NAWBO Chicago membership list to meet a new customer or prospective project partner. Request an Advisory Board session for confidential feedback on growing your business. Attend the December 13 Holiday Party and bring a friend with you. Then, decide to come early and enjoy a new member orientation (which also is an enjoyable and valuable refresher for existing members). And, you can get an early start on your 2013 NAWBO resolutions to maximize your membership.

For now, Happy Thanksgiving!!!!

All the best,


Monthly Membership Breakfast (November 13)

Breaking through Traditional Barriers and Succeeding as a Woman in the Professional World


Come hear the personal stories of Jennifer Didier of Directions Training Center, Kathy Miller of Total Event Resources and Anne Roberts of Anne Roberts Garden, Inc. Each of these three top-ranking female executives has struggled with growth in their professional endeavors. Learn how they broke through the traditional barriers and take away some key tips for making a change and building success in your professional life.


Tuesday, November 13
8:00 a.m. to 10:00 a.m.
Wintrust Financial Center
9700 West Higgins Road
2nd Floor Conference Room, Rosemont

(Free and ample parking in adjacent lot)

NAWBO Chicago Members: Free / Non Members: $30

Click here to register

Want to Maximize Your Membership?

New member orientations aren’t just for new members. While the Membership Committee launched the orientations to acclimate new NAWBO Chicago members to all of the benefits and services available to them, ALL members are welcome to attend these orientations.

Goals of the Orientations are as follows:

  • Enable new members to meet other members
  • Encourage networking and promote sociable business interaction
  • Educate members regarding all the benefits available to them
  • Engage members more fully
  • Learn more about each new member to help foster success in membership

NAWBO Chicago is a complex organization with lots of benefits and opportunities, so whether you want to brush up on the benefits or meet new members, we encourage you to attend a future orientation. These member-only events are FREE, and they are a great way to network among NAWBO members in a more intimate setting.
Wednesday, November 14
8:00 am to 10:00 am
Wintrust Financial Center
9700 West Higgins Road 
2nd Floor Conference Room, Rosemont
(Free and ample parking in adjacent lot)

Free to Members (must register)
Click here to RSVP

day, December 13
4:00 pm to 5:00 pm
DIRTT Showroom
325 N. Wells, Chicago

Free to Members (must register)
Click here to RSVP

Light Up the Season with NAWBO

Light Up the Season with NAWBO as we celebrate this year's holiday season. Eat, drink, mingle, network, shop and give with other interesting business owners. You won't want to miss this great holiday event in DIRTT's one-of-a-kind showroom!

If you or someone you know is interested in a vendor table or sponsoring the event, please contact Melissa Lagowski.


Thursday, December 13

5:30 - 8:30 p.m.

DIRTT Showroom

325 N. Wells, Chicago

Click here for tickets

Workshops with a Difference - Taming Time

Presented by Gail Zelitzky, veteran business coach, owner, teacher and founder of 2 multi-million dollar businesses, AND George Berlin, Live iPad artist who helps big brands like Toyota, Coca-Cola and Harley-Davidson tell their stories through live visualization. Together, George and Gail present Workshops with a Difference!

In this abbreviated version of a best seller, you will find out how The Simple Art of Business can help you Tame Time. Be prepared to learn:

  • What your Time Clock says about you 
  • If your Inner Self is in synch with your Outer Time
  • Whether you are:
    • Frantic (like a hamster on a treadmill – having a great time but going nowhere)
    • Leisurely or Intense 
    • Serious or Playful
    • A Busy Bee
    • A Control Freak
    • A Rebel (cause long forgotten)

Come face-to-face with your individual style, and so much more. Remember, if you always do what you’ve always done, you will always get what you always got!! It's TIME for a change. If you are tired of chasing time, or just want more of it, this event is for you.

Tuesday, November 27
8:30 - 10:00 a.m.
Old Plank Trail Community Bank
20012 Wolf Road, Mokena

Members: Free / Non Members: $30

Click here to register

Business Accelerator Program

Business Accelerator Topics in November

Helping you grow your business is important to NAWBO, and that’s why we’ve teamed with the Business Accelerator Program to offer you business coaching. Mark your calendar now for these valuable online events, brought to you at no charge by NAWBO Chicago and the Business Accelerator Program:


  • November 8th Webinar on Mastering the Complex Sale
  • November 15th Coach Chat on Driving Your Business to the Next Level
  • November 29th Coach Chat on What’s New in Social Media

All of these events are held from 11:00 am-12:00 pm CST.

Don’t miss out on these great opportunities to learn how to grow your business and manage it effectively!  To enroll in this NO COST program and find out more about these and other events, click here

Congratulations to Melissa Lagowski

On October 29, Melissa Lagowski, of Big Buzz Idea Group, was honored at the 15th Annual Influential Women in Business awards ceremony. Melissa was recognized as an outstanding woman executive who excels in business, civic and personal arenas.

NAWBO Chicago was proud to partner with the Daily Herald Business Ledger to honor Melissa as well as sixteen other women from the greater Chicagoland area. Congratulations, Melissa!

Click here for coverage and photos of the event.

Connections Corner

NAWBO members are making business generating connections every day.  Find out who’s making connections at NAWBO’s Connections Corner. 

Help propel women entrepreneurs into economic, social, and political spheres of power and shop NAWBO first!  These members did.  Read these recent examples of NAWBO members doing reciprocal business together:

Phyllis Malitz, CPA, a partner with the Skokie-based firm of Silver Lerner Schwartz & Fertel (SLSF) and a longtime NAWBO member, has a longstanding practice of doing business with other NAWBO members.  Earlier this year, when SLSF needed help developing a set of staff biographies and a series of service area issue narratives, Phyllis brought in Diane Valletta, Valletta Associates marketing communications, to do the writing.   And last year, when she was nominated for the Illinois CPA Society's Women To Watch -- Experienced Leader award, Phyllis turned to Diane to write what proved to be a winning award nomination package for her.  This business relationship is a two-way street; Phyllis is Diane's CPA, and Diane appreciates the valuable accounting, tax, and business planning advice she receives from Phyllis.

Take advantage of this free PR and share your NAWBO connections!  To submit your story, please contact Michele Katz,, of Advitam IP.

See What NAWBO Is Doing For Its Members

It's never been easier to promote your business and connect with other individuals and businesses for free!

Did you know that NAWBO has its own Fan Page on Facebook?
Join Facebook and become a fan of the National Association of Women Business Owners' fan page as well as a friend of our group page where members can communicate with one another at a national level.

Also, did you know that NAWBO tweets?
Join Twitter and follow @NAWBONational; when you do, we'll be sure to follow you back!

Finally, did you know that NAWBO's on LinkedIn?
Join LinkedIn and add that National Association of Women Business Owners to your business network.

Connect, learn and network!

Any questions about NAWBO Benefits? Please do not hesitate to contact Michele Katz,, Chair of Member Benefits, Advitam IP, LLC.

"NAWBO" and "Women Mean Business" are registered trademarks of the National Association of Women Business Owners
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