Nawbo Chicago

NAWBO Member Directory




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Public Relations & Marketing Committees


These committees champion NAWBO Chicago’s branding, goodwill and reputation, operating under the guidance of the chapter’s director of communications. Together, they support the following 2011/2012 strategic communications priorities and goals:

  • Deliver timely, relevant and inspiring news and information to NAWBO Chicago members.
  • Enhance member awareness of chapter programs, benefits and business development opportunities that can help them become more knowledgeable, better connected and more successful.
  • Pursue event-, issue- and award-driven PR opportunities to raise the chapter’s profile as the premier local organization of women entrepreneurs and business owners.

Marketing Committee

  • Oversee the development, moderation and publication of communications through internal and external channels and communications assets, leveraging and reinforcing the Connect, Learn and Grow key messages.
  • Monitors and manages messaging for compliance with the NAWBO Chicago brand, integrity of chapter intellectual property and alignment with chapter’s mission, vision, strategic plans and initiatives.
  • As and when the chapter seeks to retain outside marketing and web/app development support, the marketing committee spearheads development of requests for proposals/quotes, development of evaluation criteria and formation of key performance indicators.

Public Relations Committee

  • Executes timely and effective publicity of chapter events, key sponsorships, positions on key issues and award opportunities.
  • Oversees creation of press releases, media kits and target media lists.
  • As and when the chapter seeks to retain outside PR support, the PR committee spearheads development of requests for proposals/quotes, development of evaluation criteria and formation of key performance indicators.

For more information, contact the NAWBO Chicago office at info@nawbochicago.org.

Updated 1/4/2012



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