The Power of Email Marketing - Learn how to make email marketing work for you! You will discover how email marketing works; and obtain useful email marketing tips. Email marketing is about getting your message heard in a world of increasing email communications! Discover the nuts and bolts including email marketing strategy and techniques.
In this session, you will gain insight on how to build your lists and use subject lines to get your emails opened! Maximize email marketing communications to develop content and find out how to create professional looking emails that will WOW your customers. This session is designed to give you the information that you need but never knew where to find!
The program will provide participants with:
An understanding of what email marketing is and why and how it works. Components of an effective email marketing campaign and how email marketing can meet your needs. Case studies of successful email marketing campaigns.
An understanding of what email marketing is and why and how it works.
Components of an effective email marketing campaign and how email marketing can meet your needs.
Case studies of successful email marketing campaigns.
Email marketing best practices and tips, strategies and techniques to create more effective email campaigns.
This event will be given by Steve Robinson, Regional Development Director – Illinois. Steve is Constant Contact’s small business expert in Illinois and Wisconsin. A knowledgeable marketing expert with 27 years of experience, Steve has helped hundreds of small businesses, associations,and nonprofits develop and implement effective email marketing and online survey strategies.
A popular speaker and educator, Steve gives small businesses and nonprofits the tools, techniques, and strategies they need to grow and expand their business and to maximize the power of relationship marketing.
Steve’s experience in small business ownership, business development, sales, and fundraising
help associations, small businesses and nonprofits achieve success. As a small business owner, advocate, and marketing expert, he understands the importance of staying connected with one's customer base and using affordable marketing technologies to do it. Steve strives to help associations, small businesses, and nonprofits learn how to build lasting relationships with email marketing.
Steve has developed his marketing knowledge and expertise through a variety of work experiences. His experience includes serving as President of the Lake County Chamber of Commerce, as a partner in Graphic Bytes LLC, a graphic design and printing firm, and as the Business Development Director for Metropolitan Fire Restoration Services. He spent 9 years fundraising for non profit associations including the National Alzheimer’s Association, the Jewish United Fund of Metropolitan Chicago and the Glenkirk Association. Steve has served on a variety of charitable Boards of Directors including two terms as Chairman of the DBR Chamber of Commerce, seven years as Vice President of Communications for Together We Influence Growth, and was twice named to Crain’s Chicago Business Who’s Who in Non-Profit Management.
8:00 registration
9:00-11:00 program
IBM Innovation Center
71 South Wacker Drive (6th floor)
Chicago, IL 60606
Member Registration-$15.00
Non-Member Registration-$30.00